The Platform Wars.

Facebook has just unveiled its own platform and thrown open to developers but Google will not playing a catch up here , they got also their own plan and readying a counterattack. Both Facebook and Google want to build the next great platform. These two net powerhouses struggle for web supremacy. Facebook a feisty upstart and busiest startup of the web 2.0 eras is making a sleeper hit, with its gated community of 70 millions active users, offers a more controlled experience. It is the forefront of connecting people to one another. While Google is all about openness and tend to push open standards and alliances among third party developers. Its projects are built to hack making it the favorite of third party developers. Google core business depends in openness, its business plan depends on the web being used by as many as people as possible. What Google want here is to make the web more useful that’s why the company spends lots of money building applications. Facebook is a threat to Google, because users tend to stay within their network, and they’re not using Google search or clicking Google Ads, instead there are using network application such as iLike. The future of the net depends to the winner of the platform war. The stake is high. The web itself is so vast that it defies attempt to control it. Both Google and Facebook can pull too far ahead.